The Meth Project

Six Personal Stories

Six films concentrating on the personal stories of Meth users.

 

We created these films, in collaboration with Organic Inc. for The Meth Project, a large-scale US prevention program aimed at reducing first-time Methamphetamine use, particularly among teenagers. Uncompromising & uncomfortable to watch, each of the films has its own style, reflecting the personal recollections of addicts. 

 

 
Image for project The Meth Project

Play ORIAH

Image for project The Meth Project

Play BERNADETTE

Image for project The Meth Project

Play HAILEY

Image for project The Meth Project

Play KARA

Image for project The Meth Project

Play ASHLEY

Image for project The Meth Project

Play ROCHELLE

In addition to these thought-provoking films, there are a series of stand-alone Illustrations – some are shown here – to accompany other stories of addiction & radio audios that are viewable on the Meth Project website HERE.

 

Agency:

Organic Inc.

 

Creative Directors:

Brad Mancuso, Urs Ross,

Jola Hyek

Art Direction:

Mark Butorac

Producer:

Tom Hillebrand,

Laurale Wunsch

 

Sound Design:

Jeremiah Moore

 

Animation Directors

 

ORIAH, BERNADETTE & KARA

Director

Kristian Andrews

 

HAILEY & ‘ROCHELLE’

Director

Grant Orchard

 

ASHLEY

Director

Steve Small

Designer

Dave Prosser

 

Produced by

Studio AKA

REVIEW:

 

“Studio AKA have been hard at work on a new project, collaborating with Organic Inc. and The Meth Project Foundation on a collection of short films about young people and the use of methamphetamines. The videos feature hard-hitting accounts from six people, some of whom had taken meth from as young an age as 11. Much like the FRANK’s anti-drug use campaigns, the films make use of shock and awe tactics to put their message across. However, where the FRANK films (like ‘Pablo, the Drug-Mule Dog’) use gross humour to get their point across, the Meth Project puts an emphasis on showing personal accounts of drug use, which I think makes the message that more real. Whilst it is quite a scary portrayal of these young people’s experiences, knowing what others have gone through might just do enough to change minds. Studio AKA’s Grant Orchard, Kristian Andrews and Steve Small directed the films, with design input from director Dave Prosser on the ‘Ashley’ video. The style of animation used is very dark and surreal – there’s a sketchiness and fluidity to the drawings that add to the feeling of what the effects of meth must be like to an addict“

 

— Jess Gurr, SKWIGLY.CO.UK

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