REVIEW:
“Studio AKA have been hard at work on a new project, collaborating with Organic Inc. and The Meth Project Foundation on a collection of short films about young people and the use of methamphetamines. The videos feature hard-hitting accounts from six people, some of whom had taken meth from as young an age as 11. Much like the FRANK’s anti-drug use campaigns, the films make use of shock and awe tactics to put their message across. However, where the FRANK films (like ‘Pablo, the Drug-Mule Dog’) use gross humour to get their point across, the Meth Project puts an emphasis on showing personal accounts of drug use, which I think makes the message that more real. Whilst it is quite a scary portrayal of these young people’s experiences, knowing what others have gone through might just do enough to change minds. Studio AKA’s Grant Orchard, Kristian Andrews and Steve Small directed the films, with design input from director Dave Prosser on the ‘Ashley’ video. The style of animation used is very dark and surreal – there’s a sketchiness and fluidity to the drawings that add to the feeling of what the effects of meth must be like to an addict“
— Jess Gurr, SKWIGLY.CO.UK
