ON:
Taming

Giants

 

The hills are alive …

Watch Commercial

Image for project On

The story of a young couple’s quest as they climb mountains, traverse glaciers and eventually ascend Mont Blanc.

 

The brief from sporting brand ON was to tell this story in the context of a fairy tale journey, with hidden mountain ‘giants’ depicted as adversaries to our heroes. However, in due course, the couple prove themselves worthy, and the mountain giants become their friends. 

Set in the Swiss and French Alps the simple background design is reminiscent of stylish 1920s travel posters. At once elegant and visually stunning, Manddy’s keen eye keeps the animation style restrained and fluid, with performances animated by hand in TV Paint and After Effects.  

Stills

Client

ON

Agency

Brother&Son

Design and Direction

Manddy Wyckens

Animation Producer

Sharon Titmarsh

Animation

Ludivine Berthouloux, Lea Justum & Michelle Chan

After-FX and Compositing

Ignatz Johnson-Higham

Editor

Nic Gill

Production

STUDIO AKA

Manddy says of the film:

“This project is a bid at taking a live-action mountaineering challenge and reinterpreting it with added magical elements that translate the danger, hardships, and the immense forces of nature at play. To do so, we created a very minimal design, a palette in shades of blue, and an immense landscape to immerse the viewer within the mountain’s atmosphere. All of this was done while keeping in mind that those landscapes would be giant – as well as populated with literal giants. There were a high number of constraints – however, the constraints are what makes the final project look so singular.”

 

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