SKYPE — Campaign

Take a deep breath …

The instantly recognisable brand identity that is Skype is applied across this standout campaign, which seeks to reflect how Skype ‘gets us talking.’

 

The creative team at Albion had devised a tone of voice, visual identity and sonic identity that was the foundation of the Skype brand. For their first – determinedly cheerful – TV Spots, the agency decided to co-opt the format of ‘how-to-videos’ and apply high production values, with expertly crafted animation to convey the message. Enter Studio AKA. 

Using the agency’s simple storylines to reinforce the message that Skype is the ‘software that enables the world’s conversations’ AKA Director Grant Orchard crafted a beautifully constructed combination of 2D Flash animation, 3D, After Effects, and live-action. The results look suitably effortless, with a cadence that never drops its momentum. Clever stuff!

 

Watch the spots

Image for project SKYPE

Play MOMENTS 30′

Image for project SKYPE

Play POCKET 30′

Image for project SKYPE

Play CATAPULT 10′

Image for project SKYPE

Play CHINA 10′

Image for project SKYPE

Play FOAMFINGER 10′

Image for project SKYPE

Play REAPPEAR 10′

Image for project SKYPE

Play ROCK 30′

Image for project SKYPE

Play WEATHER 30′

MOMENTS / POCKET

CATAPULT / CHINA

FOAMFINGER / REAPPEAR

ROCK / WEATHER

Client:

SKYPE

Agency:

Albion

Executive Creative Director

Nick Darken

Team

Aaron Hinchion & Petrina Kilby.

Director:

Grant Orchard

Animation:

Norm Konyu

Production Company:

STUDIO AKA

You may also like...

Lincolns Dilemma

Animated Sequences
VIEW

Ocado

Ocado Personalised Shopping
VIEW

A Boy Called Christmas

Lumi Sequence
VIEW

Climate Healers

PSA: Vega The Cow
VIEW

JOJO IN THE STARS

Picapedia
VIEW

Kipchoge

Title Sequence
VIEW

Here We Are

Notes For Living On Planet Earth
VIEW

E4

Ident: New Breed
VIEW

Godmothered

Animated Intro Seq.
VIEW

Herman Miller

Promo: Formwork
VIEW

Admiral

Ad Campaign
VIEW

Raised By Wolves

Title Sequence
VIEW

Joules

Ad: A Woodland Tale.
VIEW

Estée Lauder

Ad: Christmas Holidays
VIEW

Bellfaire

PSA: Value You
VIEW

Fedrigoni

Ad: Paper Box
VIEW

Black Earth Rising

Sequences for drama series
VIEW

Key

Ad Campaign
VIEW

I’m Sticking With You

Book Trailer.
VIEW

On

Ad: Taming Giants
VIEW

A Morning Stroll

Short Film
VIEW

Ib Antoni

Animated Posters
VIEW

Giri / Haji

Animated Sequences
VIEW

HEY DUGGEE

TV Series
VIEW

TED: Oliver Jeffers

An ode to living on Earth
VIEW

Black Earth Rising Titles

Title Sequence
VIEW

Photo London

Animated Signage
VIEW

Lost And Found

Short Film
VIEW

Johnnie Walker

Ad: Keep Walking
VIEW

Gumball

Animated Sequence
VIEW

Sherlock Gnomes

End Credits & Inserts
VIEW

TSB Campaign

Ad Campaign
VIEW

National Lottery

Ad: The Big Win
VIEW

A Song For Europa

Film for JOHANN JOHANNSSON
VIEW

Sing Up

PSA: Tone
VIEW

Varmints

Short Film
VIEW

Altered Carbon

Animated sequence
VIEW

E4

Ident: Chippy
VIEW

Trees For Cities

PSA
VIEW

Mended Little Hearts

Fundraising film
VIEW

Hyundai

Ad Campaign
VIEW

San Pellegrino

Ad: Taste
VIEW

Science Museum

Exhibit film: Who Am I?
VIEW

Seconds From Greatness

Sponsership Ident
VIEW

Lloyds TSB

Ad Campaign
VIEW

TSB: The Story

Campaign Launch Films
VIEW

NY Public Library

Insta Stories for Insta Novels
VIEW

OTTO

Ad: Time
VIEW

Naturnes

Ad: First Family
VIEW

Stuck On A Sunday

Film Teaser Sequence
VIEW

Three Ireland

Ad: The Girl and the Cloud
VIEW

Orange

Classic Ad Campaign
VIEW

KVADRAT

Promo: The Wool Parade
VIEW

Love Sport

Short Film Series
VIEW

Park Foot Ball

Hand Of God
VIEW

SKYPE

Ad Campaign
VIEW