Lloyds TSB — Campaign

For the bank formerly known as Lloyds TSB*

Campaign Montage

Image for project Lloyds TSB

Client

Lloyds TSB

 

Agency

RKCR/Y&R

 

Original music

ELIZA’S ARIA by

ELENA KATS-CHERNIN

 

Director & Designer

Marc Craste

 

Produced by Studio aka

We designed & directed 46 of these immensely popular spots for the bank – formerly known as – Lloyds TSB over a period of 5 years.

 

Commissioned by agency RKCR/Y&R, the campaign featured an ever-expanding cast of characters and has gone down as one of the most successful advertising campaigns in the bank’s history.

Director Marc Craste and the team at AKA built a world—and kept on building! Now officially regarded as a classic, we present a montage cut of the campaign, plus a selection of full spots below (If we put them all up we might break the website).

Stills —

and a selection of spots

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2021/01/image-1053-1024x576.jpeg
 
Image for project Lloyds TSB

For The Journey

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2003/01/SaveTheChange-1024x576.jpg
 
Image for project Lloyds TSB

Save The Change

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2021/01/image-1040.jpeg
 
Image for project Lloyds TSB

Motgages

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2021/01/image-1039.jpeg
 
Image for project Lloyds TSB

Bloodhound

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2021/01/image-1042.jpeg
 
Image for project Lloyds TSB

General Insurance

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2021/01/image-1043.jpeg
 
Image for project Lloyds TSB

Pram

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2021/01/image-1054.jpeg
 
Image for project Lloyds TSB

Supermarket

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2021/01/image-1055-1024x576.jpeg
 
Image for project Lloyds TSB

Trainset

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2021/01/image-1077-1024x576.jpeg
 
Image for project Lloyds TSB

Weather Idents Montage

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2021/01/image-1064-1024x576.jpeg
 
Image for project Lloyds TSB

Forest

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2021/01/image-1065-1024x576.jpeg
 
Image for project Lloyds TSB

Phew

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2003/01/LloydsT_TSB_Kiki_01-1024x576.jpg
 
Image for project Lloyds TSB

Kiki

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2021/01/image-1049.jpeg
 
Image for project Lloyds TSB

Ahoy

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2003/01/LloydsTSB_BusyBusy_01-1024x576.jpg
 
Image for project Lloyds TSB

Busy busy

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2003/01/LloydsTSB_Treadmill_01-1024x576.jpg
 
Image for project Lloyds TSB

Treadmill

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2003/01/LloydsTSB_OpenAllHours_02-1024x576.jpg
 
Image for project Lloyds TSB

All Hours

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2021/01/image-1066-1024x576.jpeg
 
Image for project Lloyds TSB

Phone Banking

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2003/01/LloydsTSB_Smart_01-1024x576.jpg
 
Image for project Lloyds TSB

Smart

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2003/01/LloydsTSB_Olympics_90_01-1024x576.jpg
 
Image for project Lloyds TSB

Olympics 90′

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2003/01/LloydsTSB_Trip_01-1024x576.jpg
 
Image for project Lloyds TSB

Trip

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2021/01/image-1057-1024x576.jpeg
 
Image for project Lloyds TSB

Vantage

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2003/01/LloydsTSB_VillageFete_01-1024x576.jpg
 
Image for project Lloyds TSB

Village Fete

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2003/01/LloydsTSB_FlowerShop_01-1024x576.jpg
 
Image for project Lloyds TSB

Flowers

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2003/01/LloydsTSB_Shoeshop_02-1024x576.jpg
 
Image for project Lloyds TSB

Shoe Shopping

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2021/01/image-1059-1024x576.jpeg
 
Image for project Lloyds TSB

Customise

Every character started with a drawing, and below you can see a few early designs.

Early designwork

Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2003/01/Loyds_TSB_Art_01-1024x576.jpg
 
Image for project Lloyds TSB / https://studioaka.co.uk/wp-content/uploads/2003/01/Loyds_TSB_Art_02-1024x576.jpg
 

By the way – for those who noticed, and simply HAVE to know where the reoccurring Train Spotter was each and EVREY time, your questions are finally answered in a special supercut: ‘TRAINSPOTTERSPOTTING’. You’re welcome.

Train Spotter Spotting

Image for project Lloyds TSB

All good things come to an end and when Lloyds parted company with TSB, we went on another journey with TSB

You may also like...

TSB Campaign

Ad Campaign
VIEW

A Boy Called Christmas

Lumi Sequence
VIEW

Climate Healers

PSA: Vega The Cow
VIEW

Kipchoge

Title Sequence
VIEW

Here We Are

Notes For Living On Planet Earth
VIEW

E4

Ident: New Breed
VIEW

Godmothered

Animated Intro Seq.
VIEW

Admiral

Ad Campaign
VIEW

Raised By Wolves

Title Sequence
VIEW

Joules

Ad: A Woodland Tale.
VIEW

Estée Lauder

Ad: Christmas Holidays
VIEW

Bellfaire

PSA: Value You
VIEW

Fedrigoni

Ad: Paper Box
VIEW

Black Earth Rising

Sequences for drama series
VIEW

Key

Ad Campaign
VIEW

I’m Sticking With You

Book Trailer.
VIEW

On

Ad: Taming Giants
VIEW

A Morning Stroll

Short Film
VIEW

Ib Antoni

Animated Posters
VIEW

Giri / Haji

Animated Sequences
VIEW

HEY DUGGEE

TV Series
VIEW

TED: Oliver Jeffers

An ode to living on Earth
VIEW

Black Earth Rising Titles

Title Sequence
VIEW

Photo London

Animated Signage
VIEW

Lost And Found

Short Film
VIEW

Johnnie Walker

Ad: Keep Walking
VIEW

Gumball

Animated Sequence
VIEW

Sherlock Gnomes

End Credits & Inserts
VIEW

National Lottery

Ad: The Big Win
VIEW

A Song For Europa

Film for JOHANN JOHANNSSON
VIEW

Sing Up

PSA: Tone
VIEW

Varmints

Short Film
VIEW

Altered Carbon

Animated sequence
VIEW

E4

Ident: Chippy
VIEW

Trees For Cities

PSA
VIEW

Mended Little Hearts

Fundraising film
VIEW

San Pellegrino

Ad: Taste
VIEW

NY Public Library

Insta Stories for Insta Novels
VIEW

OTTO

Ad: Time
VIEW

Naturnes

Ad: First Family
VIEW

Stuck On A Sunday

Film Teaser Sequence
VIEW

Three Ireland

Ad: The Girl and the Cloud
VIEW

KVADRAT

Promo: The Wool Parade
VIEW

Lloyds TSB

Ad Campaign
VIEW