Welcome to the charming world of Admouth, where you can always expect the unexpected but, rest assured that the dependable Admiral (and her trusty canine sidekick) will always be on hand to sort out any problems.

The McCann agency commissioned us to create the world and characters to launch its brand new campaign for Admiral insurance. In the introductory 40′ film – titled SMARTPHONE – we follow the exploits of George as he comically tries to run his household using a Smartphone. Luckily for him, the Admiral is close at hand. Follow up spots titled BALLOON & TAI CHI help shape Admiral’s ‘Rewardingly Simple’ Campaign and continue to draw us into the world of the Admiral and the citizens of Admouth.

AKA Director Steve Small designed & directed the campaign to reflect a sense of nostalgia. With that in mind, the team at AKA has crafted the CGI with a nod to traditional model animation visual cues, with the endearing characters inhabiting a beautifully rich & diverse British seaside town. Backed by a team of CGI artists & animators, the resulting work is charming, bright and heart-warming and creates a world both familiar and unexpected at the same time.

Dir. Steve Small comments:

“We worked with McCann to create a cosy coastal town that reminded us all of a nostalgic past, but one that also sits firmly in today’s world. Model animation (the animation many of us would have grown up with) was an inspiration and starting point not only in the look but also how gentle it always seemed to be. We wanted any on-screen crisis to be relatable but deal-able with light humour and deftness to the character performance.”