Admiral — 

Campaign

A dependable and solutionary duo.

Watch BLOWN AWAY

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Welcome to the enchanting town of Admouth. While it may often surprise you with its quirks, the steadfast Admiral, accompanied by her loyal canine, Alfie, ensures every challenge is met with a solution.

 

“Blown Away” is the newest commercial from McCann Bristol’s campaign for Admiral Insurance. AKA Director Steve Small masterfully brings this story to life. This segment transports us to Admouth on a stormy evening. Amidst the tempest, Admiral and Alfie embark on a nighttime stroll along the scenic seafront. Their journey leads them to the residence of Mr. Pandy, whose peaceful slumber is threatened by an impending storm and a toppled tree. Fortunately, Admiral and Alfly are always poised to respond to such adversities.

AKA’s 3D team seamlessly integrates meticulous details and humour into this 30-second narrative. Crafting the ambience of a tempestuous night in Admouth presented a delightful challenge. The team reimagined the lighting and textures for the night scene, incorporating enchanting special effects that transport viewers into the moment, allowing them to sense the rain, witness ripples in puddles, hear leaves rustle, and observe the vast ocean.

For a humorous twist, catch the 10-second sequel, “Cover”. Witness Mr. Pandy, still in his nightwear, trying to rectify the storm’s aftermath while his sceptical cat observes. Meanwhile, an unsuspecting garden gnome remains unaware of the comical accident that awaits as Mr. Pandy leans down to retrieve a coin.

Image for project Admiral
 
Image for project Admiral
 
Image for project Admiral
 
Image for project Admiral
 

More spots

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Play SMARTPHONE

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Play BALLOON

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Play TAI CHI

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Play Blown Away 10′

Process

 

Client

Admiral Insurance

 

Agency

McCann Bristol

 

Animation Director/ Designer

Steve Small

 

Executive Producer:

Nikki Kefford-White

 

Producer:

Lara Salam

 

Production Company

Studio AKA

AKA Director Steve Small designed & directed the campaign to reflect a sense of nostalgia. With that in mind, the team at AKA has crafted the CGI with a nod to traditional model animation visual cues, with the endearing characters inhabiting a beautifully rich & diverse British seaside town. Backed by a team of CGI artists & animators, the resulting work is charming, bright and heart-warming and creates a world both familiar and unexpected at the same time.

 

Dir. Steve Small comments:

“We worked with McCann to create a cosy coastal town that reminded us all of a nostalgic past, but one that also sits firmly in today’s world. Model animation (the animation many of us would have grown up with) was an inspiration and starting point not only in the look but also how gentle it always seemed to be. We wanted any on-screen crisis to be relatable but deal-able with light humour and deftness to the character performance.”

World Building

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Welcome to ADMOUTH …

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Hello Admiral ( and trusty canine sidekick)

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When it rains …

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Whoops.

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