Admiral — 

Campaign

“It’s Multi-Talented …”

Play—

SMARTPHONE

Image for project Admiral

Welcome to the charming world of Admouth, where you can always expect the unexpected but, rest assured that the dependable Admiral (and her trusty canine sidekick) will always be on hand to sort out any problems.

 

The McCann agency commissioned us to create the world and characters to launch its brand new campaign for Admiral insurance. In the introductory 40′ film – titled SMARTPHONE – we follow the exploits of George as he comically tries to run his household using a Smartphone. Luckily for him, the Admiral is close at hand. Follow up spots titled BALLOON & TAI CHI help shape Admiral’s ‘Rewardingly Simple’ Campaign and continue to draw us into the world of the Admiral and the citizens of Admouth.

More spots

Image for project Admiral

Play BALLOON

Image for project Admiral

Play TAI CHI

Process

Client

Admiral

 

Agency

McCann

 

Direction

Steve Small

 

Production Company

Studio AKA

AKA Director Steve Small designed & directed the campaign to reflect a sense of nostalgia. With that in mind, the team at AKA has crafted the CGI with a nod to traditional model animation visual cues, with the endearing characters inhabiting a beautifully rich & diverse British seaside town. Backed by a team of CGI artists & animators, the resulting work is charming, bright and heart-warming and creates a world both familiar and unexpected at the same time.

 

Dir. Steve Small comments:

“We worked with McCann to create a cosy coastal town that reminded us all of a nostalgic past, but one that also sits firmly in today’s world. Model animation (the animation many of us would have grown up with) was an inspiration and starting point not only in the look but also how gentle it always seemed to be. We wanted any on-screen crisis to be relatable but deal-able with light humour and deftness to the character performance.”

World Building

Image for project Admiral / https://studioaka.co.uk/wp-content/uploads/2021/01/image-38-1024x576.jpeg

Welcome to ADMOUTH …

Image for project Admiral / https://studioaka.co.uk/wp-content/uploads/2021/01/image-39-1024x576.jpeg

Hello Admiral ( and trusty canine sidekick)

Image for project Admiral / https://studioaka.co.uk/wp-content/uploads/2021/01/image-41-1024x576.jpeg

When it rains …

Image for project Admiral / https://studioaka.co.uk/wp-content/uploads/2021/01/image-40-1024x576.jpeg

Whoops.

Image for project Admiral / https://studioaka.co.uk/wp-content/uploads/2021/01/image-31.png
 

You may also like...

Sing Up

PSA: Tone
VIEW

A Boy Called Christmas

Lumi Sequence
VIEW

Climate Healers

PSA: Vega The Cow
VIEW

Kipchoge

Title Sequence
VIEW

Here We Are

Notes For Living On Planet Earth
VIEW

E4

Ident: New Breed
VIEW

Godmothered

Animated Intro Seq.
VIEW

Raised By Wolves

Title Sequence
VIEW

Joules

Ad: A Woodland Tale.
VIEW

Estée Lauder

Ad: Christmas Holidays
VIEW

Bellfaire

PSA: Value You
VIEW

Fedrigoni

Ad: Paper Box
VIEW

Black Earth Rising

Sequences for drama series
VIEW

Key

Ad Campaign
VIEW

I’m Sticking With You

Book Trailer.
VIEW

On

Ad: Taming Giants
VIEW

A Morning Stroll

Short Film
VIEW

Ib Antoni

Animated Posters
VIEW

Giri / Haji

Animated Sequences
VIEW

HEY DUGGEE

TV Series
VIEW

TED: Oliver Jeffers

An ode to living on Earth
VIEW

Black Earth Rising Titles

Title Sequence
VIEW

Photo London

Animated Signage
VIEW

Lost And Found

Short Film
VIEW

Johnnie Walker

Ad: Keep Walking
VIEW

Gumball

Animated Sequence
VIEW

Sherlock Gnomes

End Credits & Inserts
VIEW

TSB Campaign

Ad Campaign
VIEW

National Lottery

Ad: The Big Win
VIEW

A Song For Europa

Film for JOHANN JOHANNSSON
VIEW

Varmints

Short Film
VIEW

Altered Carbon

Animated sequence
VIEW

E4

Ident: Chippy
VIEW

Trees For Cities

PSA
VIEW

Mended Little Hearts

Fundraising film
VIEW

San Pellegrino

Ad: Taste
VIEW

Lloyds TSB

Ad Campaign
VIEW

NY Public Library

Insta Stories for Insta Novels
VIEW

OTTO

Ad: Time
VIEW

Naturnes

Ad: First Family
VIEW

Stuck On A Sunday

Film Teaser Sequence
VIEW

Three Ireland

Ad: The Girl and the Cloud
VIEW

KVADRAT

Promo: The Wool Parade
VIEW

Admiral

Ad Campaign
VIEW