Hyundai—

Campaign

‘A World Without Limits’

Montage Edit.

Image for project Hyundai

“Arriba!”

 

In a world full of limits, car manufacturer Hyundai wanted to improve awareness of their 5 Year Unlimited Mileage Warranty in a simple, direct and arresting way. Agency Innocean Worldwide UK, picked up on the challenge and developed an online animation campaign wherein the core simplicity of Hyundai’s offer – the uniqueness of something that is truly unlimited – is conveyed through a series of colourful and fun vignettes. 

The work was envisaged with a deadpan craziness that was absolutely right for the team at AKA, and in developing the concept, AKA director Steve Small chose to create a pared-back world into which the Hyundai proposal could be spotlit – alongside examples of both limited and unlimited situations and ideas.

Deft use of simple, colourful visual performances – and a wickedly engaging sense of humour – drive the underlying message home throughout. Job done. Don’t believe us? Check out the Mariachi players – and the Singing Cat.

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Gorilla

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Frogs

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Summer

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Cat (wait for it ….)

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Biplane

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Wife

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Work

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Gator

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Horns

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Bed

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Office

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Skydiver

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Diver

Client

Hyundai

 

Online campaign Agency

Innocean Worldwide UK Ltd

 

Directed by

Steve Small

Produced by

Studio AKA

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