In a world full of limits, car manufacturer Hyundai wanted to improve awareness of their 5 Year Unlimited Mileage Warranty in a simple, direct and arresting way. Agency Innocean Worldwide UK, picked up on the challenge and developed an online animation campaign wherein the core simplicity of Hyundai’s offer – the uniqueness of something that is truly unlimited – is conveyed through a series of colourful and fun vignettes.
The work was envisaged with a deadpan craziness that was absolutely right for the team at AKA, and in developing the concept, AKA director Steve Small chose to create a pared-back world into which the Hyundai proposal could be spotlit – alongside examples of both limited and unlimited situations and ideas.
Deft use of simple, colourful visual performances – and a wickedly engaging sense of humour – drive the underlying message home throughout. Job done. Don’t believe us? Check out the Mariachi players – and the Singing Cat.