THE EARLY BIRDS

A PSA for the Scottish Gov. Detect Cancer Early campaign.

A charming cast of birds, all experiencing a host of all-too-human health concerns …

 

This 40-second PSA, was created in collaboration with Leith creative agency and the Scottish Government to encourage early cancer detection. We see a series of worrying moments for each of our feathery friends, but thankfully, each takes swift action and ultimately returns to living their lives. 

Supported by Studio AKA’s 3D team, Director Kristian Andrews orchestrated some pin-sharp performances inspired by nature Documentaries – to create something that balances a playful approach to character with the serious topic.

Play film

Image for project The Early Birds

“Technically, the job posed fun challenges, not least how to display cancer symptoms charmingly and lightly. We always relish a tight turnaround, and it meant the team exploited clever alternatives to face-rigs for lip sync and displacement maps instead of simulation for plumage. Motivated by this worthy cause, the Studio threw all our creative weight behind this quick turnaround project in the sincere hope that viewers are inspired to get any possible cancer symptoms checked out as early as possible – just like these lovable birds! ” – Kristian Andrews, Director.

STILLS

DESIGN FRAMES

Produced By 

Studio AKA

 

Agency:

Leith

Creative Team:

Chris Watson, Rufus Wedderburn

Producer:

Emma Hamilton

Client:

Scottish Government

Animation Director:

Kristian Andrews

2D Animators:

Steve Small. Kristian Andrews

3D Animators:

Lucas Vigroux, Greg Court, Connor Ryan, Jerome Ferra

CG Artists & Compositors:

James Gaillard, Jerome Ferra, Vincent Husset, Josh Crew

Rigging:

Arthur Ranson, Adam Avery

Producer:

Nikki Kefford-White

Editor:

Nic Gill

Production Coordinator:

Ren Pesci

Production Assistant:

Lara Salam, Sarah McDonald

 

BEHIND THE SCENES

Image for project The Early Birds

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