In these beautifully simple spots for Key’s Equity Release Campaign, we employ subtle performances to bring to life stories that exemplify Keys services.

For the initial commercials campaign, director Marc Craste followed the story of a couple seeking reassurance from their Key advisor. We brought this sweet little world to life with hand drawn animation and compositing in After Effects and the simple line drawings convey well-observed and gently humorous performances; all played out as small vignettes in the centre of the screen.

Director Marcus Armitage then picked up the reins with a series of Idents for Channel Four’s ‘Afternoons On Four’. Using the same simple aesthetic for this next phase of work, Marcus infused the simple vignetted animated idents with the same sweet & subtle humour that helps pull us into this charming campaign. 

You can watch EASY, TRUST and PERSONALISED, along with a montage edit of the shorter IDENTS below …