In this beautifully simple campaign, we employ subtle performances to bring to life stories that exemplify the services offered by Key Equity Release.

For the initial commercials, we followed the story of a couple seeking reassurance from their Key advisor. We brought this sweet little world to life with simple line drawings that convey well-observed and gently humorous performances; all played out as small vignettes in the centre of the screen. We followed up with a series of Idents that developed the aesthetic in a set of new spots that infuse the simple vignetted animated idents with some sweet & subtle humour that helps pull us into this charming campaign.

Studio AKA directors Marc Craste & Marcus Armitage have each taken the reins on the campaign, crafting understated hand-drawn animation performances within a charming and paired-back world and artfully composited in After Effects. You can watch the campaign spots, along with a montage edit of the shorter Idents below.