That Orange Campaign—

The future was bright, the future was Orange.

From the Archives

Way back in the 90s, over the course of seven spots for Orange mobile UK, we were held to the same simple brief: we could do anything we wanted with the scripts, so long as it was orange and black…

 

Creative duo Tim Robertson & Steve Little of Ad agency WCRS dreamt up this award-winning campaign to promote the campaign message of ‘superior coverage’. The spots were individually directed & designed variously by Marc Craste, Philip Hunt, Dominic Griffiths, Mic Graves, Ashley Potter & Dave Antrobus – all to great effect.

Selected Spots

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HILLS. Dir Philip Hunt

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RECEPTION. Dir Marc Craste

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FREEWHEELER. Dir Philip Hunt & Dominic Griffiths

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HOUSE. Dir Mic Graves & Dave Antrobus

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MEGALOMANIAC. Dir Philip Hunt

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SLEEPER. Dir Marc Craste

 

Each Ad has its own unique and creative art style to it with great animation to support it, with Larry Sticklegs from HILLS getting a return appearance in FREEWHEELER. We worked with some great talent on the campaign— including the voice talents of Paul Vaughan, Rob Brydan, and Hywel Bennett—and they’re still great fun to watch after all these years. We love them and they feel fresh as a Marigold.

 

Stills

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Client

Orange Telecommunications

 

Agency

WCRS

Creatives

Tim Robertson & Steve Little

Agency Producer

Ginny Wood & Sarah Bailes

 

Directors & Designers

Marc Craste

Philip Hunt

Mic Graves

Dominic Griffiths

Dave Antrobus

Ashley Potter

 

Sound Designer

Hilary Wyatt & Jane Hicks

 

Producer

Angela Cocker

 

Awards

 D&AD Wood Pencil — TV & Cinema Advertising Crafts / Animation for HILLS

 

 D&AD Wood Pencil — TV & Cinema Advertising Crafts / Animation for FREEWHEELER

 

 D&AD Wood Pencil — TV & Cinema Advertising Crafts / Animation for RECEPTION

 

 D&AD Wood Pencil — TV & Cinema Advertising Crafts / Animation for MEGALOMANIAC

 

 D&AD Wood Pencil — TV & Cinema Advertising Crafts / Illustration for RECEPTION

 

 

 

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