Much of what really matters gets forgotten or left behind in the seasonal melee …
This reality inspired Berlin-based agency Heimat to create a film for the online retail store Otto that seeks to remind us of what is more important. In response to this, Optix Berlin & Studio AKA London created a relatable animated film, that depicts a family whose lives have become disconnected from each other through the demands of individually busy lives.
Studio AKA Director Marc Craste’s breathtakingly beautiful two-minute film depicts a father mother and child, who live out their self-contained lives on separate hands of a clock, sharing increasingly fleeting family moments as time progresses. They soon realize that their busy lives are denying them from one another, and yet, even as the family tries to reconnect, the hands of time dramatically turn against them. However, with some perseverance they manage to reunite as a family, instigating the disintegration of their rigidly individual pathways into a myriad of new possibilities … and reiterating that the most precious thing we can give to our loved ones this Christmas–is our time.
Character builds: Adam O’Sullivan Avery, Raymond Slattery,
Texturing and Shaders
Vincent Husset, Daniel Garnerone, Paul Nilsson,
Miguel Campos, Adam O’Sullivan Avery
Daniel Garnerone, Vincent Husset, Lucas Vigroux
Lucas Vigroux, Marie Verhoeven, Gergely Wootsch, Sandra Guarda, India Barnardo, Florian Mounie, Pascale Bories, Chris Singer.
Kristian Fjellerup Oleson, Adam O’Sullivan Avery, Olly Nash, Vincent Husset, Robin Nordenstein.
James Gaillard, Vincent Husset, Daniel Garnerone, Will Eagar, Rhys Davidson