… thanks to GREENIES PILL POCKETS, a cleverly designed pet treat that helps you surreptitiously administer medicine to your pets while they enjoy a tasty snack. A healthier alternative to using human foods, with fewer calories and less fat & sodium, they are a smarter way to make the medicine go down & keep those tails wagging.
AKA director Steve Small designed a series of sharply observed characters and their pets in response to the brief by agency ROCKFISH: “to create a simple uncomplicated world in which the designs of both pets and their owners shared a common charm – whilst remaining grounded in moments relatable to pet-lovers worldwide”.
Keeping the aesthetic uncluttered and the action paired back to just the shared moments between pet & owner underlines the product and its use throughout, and the result has a distinctive and instantly appealing look. The 2D Animation for the project was undertaken in Flash & TV Paint and composited in After Effects by AKA’s team of animators and assistants, and the results are cute and amusing, whilst demonstrating the spot-on simplicity of the product at hand.