GREENIES — PILL POCKETS

 

Licking the hand that feeds them …

Play 

Image for project Greenies

Client

Greenies

 

Agency

Rockfish

 

Directed by

Steve Small

 

Produced by

Studio AKA

Executive Producer

Blacklist

Medicine time for Pets has never been easier …

… thanks to GREENIES PILL POCKETS, a cleverly designed pet treat that helps you surreptitiously administer medicine to your pets while they enjoy a tasty snack. A healthier alternative to using human foods, with fewer calories and less fat & sodium, they are a smarter way to make the medicine go down & keep those tails wagging.

AKA director Steve Small designed a series of sharply observed characters and their pets in response to the brief by agency ROCKFISH: “to create a simple uncomplicated world in which the designs of both pets and their owners shared a common charm – whilst remaining grounded in moments relatable to pet-lovers worldwide”.

Keeping the aesthetic uncluttered and the action paired back to just the shared moments between pet & owner underlines the product and its use throughout, and the result has a distinctive and instantly appealing look. The 2D Animation for the project was undertaken in Flash & TV Paint and composited in After Effects by AKA’s team of animators and assistants, and the results are cute and amusing, whilst demonstrating the spot-on simplicity of the product at hand.

Behind the scenes.

Image for project Greenies

Client

Greenies

 

Agency

Rockfish

 

Directed by

Steve Small

 

Produced by

Studio AKA

Executive Producer

Blacklist

You may also like...

ICEMAN

Sequence Inserts
VIEW

BODIES

Main Title Design
VIEW

BBC Storyworks – Journey of Electricity

Journey of Electricity
VIEW

Queen Charlotte

Main Title design
VIEW

The Quentin Blake Centre for Illustration

Commissioned Short Film
VIEW

The Early Birds

Commissioned PSA
VIEW

Amazon

Ad: That Reading Feeling
VIEW

A Trip To Infinity

Documentary Sequence
VIEW

The Macallan & Bond

Commercial
VIEW

Something Out Of Nothing

Commissioned Short Film
VIEW

Lincolns Dilemma

Documentary Sequences
VIEW

A Boy Called Christmas

Lumi Sequence
VIEW

Climate Healers

PSA: Vega The Cow
VIEW

JOJO IN THE STARS

Picapedia
VIEW

Kipchoge

Title Sequence
VIEW

Here We Are

Notes For Living On Planet Earth
VIEW

E4

Ident: New Breed
VIEW

Godmothered

Animated Intro Seq.
VIEW

Herman Miller

Promo: Formwork
VIEW

The Meth Project

PSA Campaign
VIEW

Admiral

Ad Campaign
VIEW

Raised By Wolves

Title Sequence
VIEW

Joules

Ad: A Woodland Tale.
VIEW

Estée Lauder

Ad: Christmas Holidays
VIEW

Bellefaire

PSA: Value You
VIEW

Fedrigoni

Ad: Paper Box
VIEW

Black Earth Rising

Sequences for drama series
VIEW

Key

Ad Campaign
VIEW

I’m Sticking With You

Book Trailer.
VIEW

On

Ad: Taming Giants
VIEW

A Morning Stroll

Short Film
VIEW

Ib Antoni

Animated Posters
VIEW

Giri / Haji

Animated Sequences
VIEW

BMW

Ad: Road Monster
VIEW

HEY DUGGEE

TV Series
VIEW

TED: Oliver Jeffers

An ode to living on Earth
VIEW

Lost And Found

Short Film
VIEW

Johnnie Walker

Ad: Keep Walking
VIEW

Gumball

Animated Sequence
VIEW

TSB Campaign

Ad Campaign
VIEW

Yeah Just There

Short Film for GRANIMATOR
VIEW

National Lottery

Ad: The Big Win
VIEW

A Song For Europa

Film for JOHANN JOHANNSSON
VIEW

Sing Up

PSA: Tone
VIEW

Varmints

Short Film
VIEW

Mended Little Hearts

Fundraising film
VIEW

Hyundai

Ad Campaign
VIEW

San Pellegrino

Ad: Taste
VIEW

Science Museum

Exhibit film: Who Am I?
VIEW

Bupa

Feel Better Campaign
VIEW

Seconds From Greatness

Sponsership Ident
VIEW

Lloyds TSB

Ad Campaign
VIEW

TSB: The Story

Campaign Launch Films
VIEW

NY Public Library

Insta Stories for Insta Novels
VIEW

OTTO

Ad: Time
VIEW

Naturnes

Ad: First Family
VIEW

Stuck On A Sunday

Film Teaser Sequence
VIEW

Disney: Playing for the Planet

PSA: Recycling
VIEW

SKYPE

Ad Campaign
VIEW

Orange

Classic Ad Campaign
VIEW

KVADRAT

Promo: The Wool Parade
VIEW

BBC Winter Olympics

Title Sequence
VIEW

Love Sport

Short Film Series
VIEW

Park Foot Ball

Hand Of God
VIEW

Greenies

Ad: Pill Pockets
VIEW