BBC —
Winter
Olympics

Winter is coming …

Play 60′ Main Title.

 

Image for project BBC Winter Olympics

Journey across a frightening winter landscape with the first Winter Olympian.

 

This title sequence follows the epic quest by a legendary Inuit hero who has to draw on all his skills to restore light and peace to his dark and troubled world.

Director Marc Craste worked with designer and Illustrator Jon Klassen and a team of artists at Studio AKA to create the look for the 60′ title sequence – plus trails and cut-downs – for The BBC Winter Olympics, staged in Vancouver in 2010. The sequence was developed from an idea conceived by the creative team of Damon Collins, Tim McNaughton & Freddy Mandy at Ad agency RKCR and won a BAFTA for Title design and Two D&AD pencils.

 

Stills

Production Design

Client

BBC / Red Bee Media

Agency

RKCR/Y&R

Director & Designer

Marc Craste

Co-Designer

Jon Klassen

Animation Team

Lucas Vigroux

Max Stoehr

Florian Mounie

Norm Konyu

Creative Director

Damon Collins

Copywriter

Tim McNaughton

Freddy Mandy

Producers

Sharon Titmarsh

Deborah Stewart

Editor

Nic Gill

Sound Designer

Anthony Austin

Advertising Agency

RKCR-YR

Account Handler

David Pomfret

Planner

Ben Kay

Production Companies

studio-aka

Red Bee Media

Produced by

Studio AKA

 

 Awards

BAFTA Television Craft Award – Best Titles 2010

GOLD Cannes Lion for Film Craft, Animation 2010

SILVER London International Awards 2010 Animation

BRONZE London International Awards 2010 Direction

SILVER Promax UK 2010 Best Launch

SILVER Promax UK 2010 Best Director

BRONZE Promax UK 2010 Best Sports Promo Originated

D&AD Yellow Pencil / Film Advertising Crafts / Animation for Film Advertising / 2011

D&AD Wood Pencil / TV & Cinema Communications / TV Title Sequences / 2011.

 

 

Image for project BBC Winter Olympics
 
Image for project BBC Winter Olympics
 
Image for project BBC Winter Olympics
 

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