Kvadrat—

The Wool Parade

Music and Movement

Image for project KVADRAT

“ Like a circle in a spiral, like a wheel within a wheel. Never ending or beginning on an ever spinning reel.”

 

Commissioned by Graphic Thought Facility for Kvadrat, this short film brings abstract shapes – devised by design duo Doshi Levien – to life. Taking their inspiration from the early Bauhaus’s avant-garde parties and theatre costumes, Doshi Levien combined Kvadrat textiles with abstracted figurative shapes to highlight the unique qualities of wool in conjunction with form. The objects were created as static sculptures of scale, that hang in installation and were launched as part of the Stockholm Furniture Fair.

The installation and subsequent film are touring Kvadrat’s showrooms, and in our animated interpretation, the objects now become living characters, exploring their world within a pre-defined space. Director Philip Hunt chose to ease the objects into motion not by anthropomorphising the shapes into human forms, but by focusing on the nature of each shape & form; combined with its colour & texture to create a living composition. Inspired in part also by the ‘Evolved virtual Creatures’ of computational artist Karl Sims – the result is a 90-second abstracted film that documents the shapes as living creatures:

“… each given locomotion by the possibilities and restrictions inherent in its physical form – despite & because of their physical properties & limitations …”

Stills

Image for project KVADRAT
 
Image for project KVADRAT
 
Image for project KVADRAT
 
Image for project KVADRAT
 

 

Client

Kvadrat

Art Direction Film

Graphic Thought Facility

Installation Design Team

Doshi Levien

 

Director

Philip Hunt

 

Music Composed by

David Kamp

 

Produced by

Studio AKA

You may also like...

Ocado

Ocado Personalised Shopping
VIEW

A Boy Called Christmas

Lumi Sequence
VIEW

Climate Healers

PSA: Vega The Cow
VIEW

JOJO IN THE STARS

Picapedia
VIEW

Kipchoge

Title Sequence
VIEW

Here We Are

Notes For Living On Planet Earth
VIEW

E4

Ident: New Breed
VIEW

Godmothered

Animated Intro Seq.
VIEW

Admiral

Ad Campaign
VIEW

Raised By Wolves

Title Sequence
VIEW

Joules

Ad: A Woodland Tale.
VIEW

Estée Lauder

Ad: Christmas Holidays
VIEW

Bellfaire

PSA: Value You
VIEW

Fedrigoni

Ad: Paper Box
VIEW

Black Earth Rising

Sequences for drama series
VIEW

Key

Ad Campaign
VIEW

I’m Sticking With You

Book Trailer.
VIEW

On

Ad: Taming Giants
VIEW

A Morning Stroll

Short Film
VIEW

Ib Antoni

Animated Posters
VIEW

Giri / Haji

Animated Sequences
VIEW

HEY DUGGEE

TV Series
VIEW

TED: Oliver Jeffers

An ode to living on Earth
VIEW

Black Earth Rising Titles

Title Sequence
VIEW

Photo London

Animated Signage
VIEW

Lost And Found

Short Film
VIEW

Johnnie Walker

Ad: Keep Walking
VIEW

Gumball

Animated Sequence
VIEW

Sherlock Gnomes

End Credits & Inserts
VIEW

TSB Campaign

Ad Campaign
VIEW

National Lottery

Ad: The Big Win
VIEW

A Song For Europa

Film for JOHANN JOHANNSSON
VIEW

Sing Up

PSA: Tone
VIEW

Varmints

Short Film
VIEW

Altered Carbon

Animated sequence
VIEW

E4

Ident: Chippy
VIEW

Trees For Cities

PSA
VIEW

Mended Little Hearts

Fundraising film
VIEW

San Pellegrino

Ad: Taste
VIEW

Lloyds TSB

Ad Campaign
VIEW

NY Public Library

Insta Stories for Insta Novels
VIEW

OTTO

Ad: Time
VIEW

Naturnes

Ad: First Family
VIEW

Stuck On A Sunday

Film Teaser Sequence
VIEW

Three Ireland

Ad: The Girl and the Cloud
VIEW

Park Foot Ball

Hand Of God
VIEW

KVADRAT

Promo: The Wool Parade
VIEW