… A ribbon is something rare.
Commissioned for The National Lottery, via Agency AMV, this beautifully animated 60-second film is a charming way to advertise the National Lottery. The brief to Studio aka by AMV was very simple – ‘a character is given a bag of smiles and they hand them out to everyone they meet’.
The agency was keen that this be developed as an entertaining animated ‘story of generosity – and we love this kind of simplicity in a brief – so director Marc Craste chose to pick up on this openness, suggesting a route which played to our character design and animation strengths. The resulting film leaps out of the screen, armed with enough wit and charm to set even the saddest toes tapping…