Estée Lauder:

Christmas Holidays

“Oh, the weather outside is frightful …”

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Image for project Estée Lauder

A collaboration with designer Izak Zenou for

Estee Lauder.

 

In adapting Izak’s elegant illustrations for this animated piece, director Marcus Armitage was able to bring to life glamorous characters as they meet through secret doorways hidden in a festive urban landscape, a journey leading to a magical Estee Lauder wonderland. The elegant and visually stunning performances were animated and artworked by hand in TVPaint, featuring painted background scenes created by Izak in watercolours and ink. The result is an eye-catching & celebratory piece, produced by Studio AKA.

Stills Slideshow

Client

Estee Lauder

Agency

Traffic NYC

Illustrator

Izak Zenou

Animation Direction

Marcus Armitage

Animation Producer

Sharon Titmarsh

Animation

Matthias Cuciniello, Janina Putzker, Jakub Bednarz, Helena Bonastre, Aude Carpentier, Marion Boisrond, Andrea Friedrich, Katerina Kremasioti.

AFX Compositing

Ignatz Johnson Higham

Editor

Nic Gill

Production Company

Studio AKA

Music and Sound

David Pape

“Izak’s designs were loose, instinctive and very elegant. It was a big challenge to try and capture that feeling, while also making it move. I had a great team of animators and artworkers who brought these designs to life, and it was incredibly exciting to watch as each layer of detail and colour was added. I loved working with Izak’s elegant designs, there was so much fun to be had, animating the flowing hair and dresses. As we put the characters into the beautiful watercolour backgrounds suddenly everything clicked into place.”

— Director Marcus Armitage

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