BBH London came to Studio AKA looking for a unique, abstract and sophisticated piece to tell the 200 year history of Johnnie Walker. With one uninterrupted camera move, we see an unbroken path – a relay race of wisdom – following the footsteps of each mentor and mentee as knowledge of the Johnnie Walker craft is passed between the generations from Scotland to Shanghai … and beyond.
AKA Director Kristian Andrews settled on a faceted style with only essential detail to give the spot its abstract feel. This minimisation in detail was achieved in Softimage using polygon reduction and then rendered with a combination of Arnold and Mental Ray, and comped in After Effects.
Accompanied by a driving track from Photek and purposeful narration from James McAvoy, we are paced through into the 21st century neon future via a series of monolithic landscapes and meaningful interactions.