Johnnie Walker

Keep Walking

Studio AKA takes a walk on the Highland side in new brand film for Johnnie Walker

Film [00:60]

Image for project Johnnie Walker

BBH London came to Studio AKA looking for a unique, abstract and sophisticated piece to tell the 200 year history of Johnnie Walker. With one uninterrupted camera move, we see an unbroken path – a relay race of wisdom – following the footsteps of each mentor and mentee as knowledge of the Johnnie Walker craft is passed between the generations from Scotland to Shanghai … and beyond.

Image for project Johnnie Walker / https://studioaka.co.uk/wp-content/uploads/2021/01/image-669-1024x576.jpeg
 
Image for project Johnnie Walker / https://studioaka.co.uk/wp-content/uploads/2021/01/image-668-1024x576.jpeg
 
Image for project Johnnie Walker
 

Credits

 

Client

Diageo

 

Agency

BBH London

 

Creative Team

Mark Lewis and Matt Finch

 

CD

Dominic Goldman

 

Agency Producer

Natalie Parish

 

Narration

James McAvoy

 

Music by

Photek

 

Directed by

Kristian Andrews

 

Supervising Director

Marc Craste

 

Produced by

Studio AKA

AKA Director Kristian Andrews settled on a faceted style with only essential detail to give the spot its abstract feel. This minimisation in detail was achieved in Softimage using polygon reduction and then rendered with a combination of Arnold and Mental Ray, and comped in After Effects.

Image for project Johnnie Walker / https://studioaka.co.uk/wp-content/uploads/2021/01/image-675-1024x576.jpeg
 
Image for project Johnnie Walker / https://studioaka.co.uk/wp-content/uploads/2021/01/image-674-1024x576.jpeg
 

Accompanied by a driving track from Photek and purposeful narration from James McAvoy, we are paced through into the 21st century neon future via a series of monolithic landscapes and meaningful interactions.

Image for project Johnnie Walker / https://studioaka.co.uk/wp-content/uploads/2021/01/image-678-1024x576.jpeg
 
Image for project Johnnie Walker / https://studioaka.co.uk/wp-content/uploads/2021/01/image-676-1024x576.jpeg
 

You may also like...

A Boy Called Christmas

Lumi Sequence
VIEW

Climate Healers

PSA: Vega The Cow
VIEW

Kipchoge

Title Sequence
VIEW

Here We Are

Notes For Living On Planet Earth
VIEW

E4

Ident: New Breed
VIEW

Godmothered

Animated Intro Seq.
VIEW

Admiral

Ad Campaign
VIEW

Raised By Wolves

Title Sequence
VIEW

Joules

Ad: A Woodland Tale.
VIEW

Estée Lauder

Ad: Christmas Holidays
VIEW

Bellfaire

PSA: Value You
VIEW

Fedrigoni

Ad: Paper Box
VIEW

Black Earth Rising

Sequences for drama series
VIEW

Key

Ad Campaign
VIEW

I’m Sticking With You

Book Trailer.
VIEW

On

Ad: Taming Giants
VIEW

A Morning Stroll

Short Film
VIEW

Ib Antoni

Animated Posters
VIEW

Giri / Haji

Animated Sequences
VIEW

HEY DUGGEE

TV Series
VIEW

TED: Oliver Jeffers

An ode to living on Earth
VIEW

Black Earth Rising Titles

Title Sequence
VIEW

Photo London

Animated Signage
VIEW

Lost And Found

Short Film
VIEW

Gumball

Animated Sequence
VIEW

Sherlock Gnomes

End Credits & Inserts
VIEW

TSB Campaign

Ad Campaign
VIEW

National Lottery

Ad: The Big Win
VIEW

A Song For Europa

Film for JOHANN JOHANNSSON
VIEW

Sing Up

PSA: Tone
VIEW

Varmints

Short Film
VIEW

Altered Carbon

Animated sequence
VIEW

E4

Ident: Chippy
VIEW

Trees For Cities

PSA
VIEW

Mended Little Hearts

Fundraising film
VIEW

San Pellegrino

Ad: Taste
VIEW

Lloyds TSB

Ad Campaign
VIEW

NY Public Library

Insta Stories for Insta Novels
VIEW

OTTO

Ad: Time
VIEW

Naturnes

Ad: First Family
VIEW

Stuck On A Sunday

Film Teaser Sequence
VIEW

Three Ireland

Ad: The Girl and the Cloud
VIEW

KVADRAT

Promo: The Wool Parade
VIEW

Johnnie Walker

Ad: Keep Walking
VIEW