Johnnie Walker

Keep Walking

Studio AKA takes a walk on the Highland side in new brand film for Johnnie Walker

Film [00:60]

Image for project Johnnie Walker

BBH London came to Studio AKA looking for a unique, abstract and sophisticated piece to tell the 200 year history of Johnnie Walker. With one uninterrupted camera move, we see an unbroken path – a relay race of wisdom – following the footsteps of each mentor and mentee as knowledge of the Johnnie Walker craft is passed between the generations from Scotland to Shanghai … and beyond.

Image for project Johnnie Walker
 
Image for project Johnnie Walker
 
Image for project Johnnie Walker
 

Credits

 

Client

Diageo

 

Agency

BBH London

 

Creative Team

Mark Lewis and Matt Finch

 

CD

Dominic Goldman

 

Agency Producer

Natalie Parish

 

Narration

James McAvoy

 

Music by

Photek

 

Directed by

Kristian Andrews

 

Supervising Director

Marc Craste

 

Produced by

Studio AKA

AKA Director Kristian Andrews settled on a faceted style with only essential detail to give the spot its abstract feel. This minimisation in detail was achieved in Softimage using polygon reduction and then rendered with a combination of Arnold and Mental Ray, and comped in After Effects.

Image for project Johnnie Walker
 
Image for project Johnnie Walker
 

Accompanied by a driving track from Photek and purposeful narration from James McAvoy, we are paced through into the 21st century neon future via a series of monolithic landscapes and meaningful interactions.

Image for project Johnnie Walker
 
Image for project Johnnie Walker
 

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