New York Public Library
– The Raven

Insta Stories for Insta Novels

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Image for project NY Public Library

“Once upon a midnight dreary,

while I pondered, weak and weary…”

 

Mother NYC commissioned STUDIO AKA, through Psyop, to animate a 15” Instagram Story for the New York Public Library initiative that brings classic works of literature to the public.

For Halloween, the eponymous The Raven by Edgar Allen Poe is re-envisaged by Director Marcus Armitage within a stark landscape where the differing perspectives of both the Raven and Poe’s protagonist steadily converge, until there is   “darkness there and nothing more…”

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Image for project NY Public Library

Credits

 

Client

New York Public Library

 

Agency

Mother New York

 

Direction

Marcus Armitage

 

Music

Studio AKA / Nic Gil

 

Production Co

Studio AKA / Psyop

 

Quoth Armitage:

“Bringing your own perspective to something so widely explored by others is a challenging but exciting prospect. I wanted to create a space that explored the mental state of Poe’s protagonist; the growing door and shadows portraying his increasing desperation for the lost Lenore.”

Image for project NY Public Library
 

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