Mended Little Hearts

Fundraising film

Image for project Mended Little Hearts

The MENDED LITTLE HEARTS organization supports children, patients, and families suffering from congenital heart disease.

 

To create more awareness of the important work that Mended Little Hearts do, they commissioned Blacklist and Studio AKA to create a unique set of animations that illustrate the proposition that the more you donate the better the story gets.

There are five different versions of the animation which range from sparse renders in which most if not all the background is invisible, forcing us to rely on sounds and shadows only for instance – through a version with increasingly more apparent elements; and a final complete rendered version. The perception of the same story told in different visual renders makes some subtle differences to how the story is perceived and rewards the commitment of the viewer with each successive viewing

Produced by Studio AKA and directed by Steve Small, the films are now live as part of a Mended Little Hearts online campaign site and are an imaginative fundraising tool. The more that is pledged to the non-profit organisation the more the story develops, finally revealing a beautiful piece of 3D animation, fully coloured, animated, and sound designed emphasizing that every donation helps a family build a better life.

Image for project Mended Little Hearts
Image for project Mended Little Hearts

Credits

 

Client

Mended Little Hearts

 

Agency

Saatchi NY

 

Direction

Steve Small/Studio AKA

 

Production

Blacklist/Studio AKA

You may also like...

Lincolns Dilemma

Animated Sequences
VIEW

Ocado

Ocado Personalised Shopping
VIEW

A Boy Called Christmas

Lumi Sequence
VIEW

Climate Healers

PSA: Vega The Cow
VIEW

JOJO IN THE STARS

Picapedia
VIEW

Kipchoge

Title Sequence
VIEW

Here We Are

Notes For Living On Planet Earth
VIEW

E4

Ident: New Breed
VIEW

Godmothered

Animated Intro Seq.
VIEW

Herman Miller

Promo: Formwork
VIEW

Admiral

Ad Campaign
VIEW

Raised By Wolves

Title Sequence
VIEW

Joules

Ad: A Woodland Tale.
VIEW

Estée Lauder

Ad: Christmas Holidays
VIEW

Bellfaire

PSA: Value You
VIEW

Fedrigoni

Ad: Paper Box
VIEW

Black Earth Rising

Sequences for drama series
VIEW

Key

Ad Campaign
VIEW

I’m Sticking With You

Book Trailer.
VIEW

On

Ad: Taming Giants
VIEW

A Morning Stroll

Short Film
VIEW

Ib Antoni

Animated Posters
VIEW

Giri / Haji

Animated Sequences
VIEW

HEY DUGGEE

TV Series
VIEW

TED: Oliver Jeffers

An ode to living on Earth
VIEW

Black Earth Rising Titles

Title Sequence
VIEW

Photo London

Animated Signage
VIEW

Lost And Found

Short Film
VIEW

Johnnie Walker

Ad: Keep Walking
VIEW

Gumball

Animated Sequence
VIEW

Sherlock Gnomes

End Credits & Inserts
VIEW

TSB Campaign

Ad Campaign
VIEW

National Lottery

Ad: The Big Win
VIEW

A Song For Europa

Film for JOHANN JOHANNSSON
VIEW

Sing Up

PSA: Tone
VIEW

Varmints

Short Film
VIEW

Altered Carbon

Animated sequence
VIEW

E4

Ident: Chippy
VIEW

Trees For Cities

PSA
VIEW

Hyundai

Ad Campaign
VIEW

San Pellegrino

Ad: Taste
VIEW

Science Museum

Exhibit film: Who Am I?
VIEW

Seconds From Greatness

Sponsership Ident
VIEW

Lloyds TSB

Ad Campaign
VIEW

TSB: The Story

Campaign Launch Films
VIEW

NY Public Library

Insta Stories for Insta Novels
VIEW

OTTO

Ad: Time
VIEW

Naturnes

Ad: First Family
VIEW

Stuck On A Sunday

Film Teaser Sequence
VIEW

SKYPE

Ad Campaign
VIEW

Three Ireland

Ad: The Girl and the Cloud
VIEW

Orange

Classic Ad Campaign
VIEW

KVADRAT

Promo: The Wool Parade
VIEW

Love Sport

Short Film Series
VIEW

Park Foot Ball

Hand Of God
VIEW

Mended Little Hearts

Fundraising film
VIEW