Amazon’s range of stories holds no limits for genres or age …
… and ‘That Reading Feeling’ shows readers how easy it is to access their favourite books anywhere, anytime. Studio AKA collaborated with production company Pretty Bird to create one of a selection of sequences by selected animation artists which explore different interpretations of what it’s like diving into your favourite novel.
AKA Animation director, Marcus Armitage, has created an intricately crafted and fluid piece of artwork to convey his 8′ segment in ‘That Reading Feeling’ with the aim that it felt bespoke and authentic to the subway reader. The psychedelic colours were carefully selected to invoke the feeling of being completely engrossed whilst reading a book wherever you are …
Co-Founder UK/Executive Producer:
Head Of Production:
‘Subway’ Animated segment Director:
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Full spot for Amazon ‘That Reading Feeling’.
Director: Tom Noaks
Production Company: Prettybird.
Music by String and Tins.
Featuring the Animated Art of:
Virtual Films, Black Kite Studios, Future power Station,
Jimmy Grimes Puppetry, Isabel Garrett and Marcus Armitage at Studio AKA.
“It was a chance to go wild, to use the psychedelic references and create a dream-like world where all distractions dissolve away and leave the reader in a new, peaceful headspace. I started with oil pastel drawings where I could experiment with solid, bold colours and rough textures. Bringing these into photoshop, I could manipulate and add animated passengers and objects that swirl and distort.
It was an exciting process, with considerable detail for only 15 seconds of screen time. A highlight being unravelling the actors’ head with hand-drawn animation, something that I previously would have thought needed a VFX team to do…”