E4 New Brand Idents

 
2 x 30 sec idents.
 
Channel 4 challenged us with an interesting & open brief which was to create some fresh ideas for their re-branding of E4. We took this by the horns and produced 2x30 sec idents, each one using a very different & effective approach.
 


'New Breed'

 
1x30

A new breed is born as two big cats clash in a desolate neon pink desert. Using a combination of CGI and hand drawn animation, AKA's MARCUS ARMITAGE has created an arresting & attention-grabbing spot -  with a side of romance.

“There wasn't much reference for big cats kissing, so it was quite the challenge to pull it off. From the start I wanted to make something a bit mad. A film that would hurt your eyes and make you question what you just saw” says Armitage.

E4 Ident: New Breed is live on E4 from Thursday 27 September

Client: Channel 4
Direction: Marcus Armitage
Production Company: Studio AKA
Music & Sound Design: David Pape
 


'Chippy'

 
1x30
 
A deep-fried rehash of the classic Lambie-Nairn Channel 4 ident made of chips! AKA's KRISTIAN ANDREWS designed and directed this tongue-in-cheek homage, using a combination of stop-motion and 3D digital techniques. Just as the programming on E4 offers a little of what you fancy, who can refuse a cheeky little chip!?

“E4 Stings always present a smorgasbord from the best animation talent; it’s great to be amongst such esteemed company with my deep-fried offerings’  - says Andrews.

E4 Ident: Chippy is live on E4 from Thursday 27 September

Client: Channel 4
Direction: Kristian Andrews
Production Company: Studio AKA
Music & Sound Design: David Pape


 

Play NEW BREED

Play CHIPPY