We designed & directed 46 of these immensely popular spots for the bank – formerly known as – Lloyds TSB over a period of 5 years.

Commissioned by agency RKCR/Y&R, the campaign featured an ever-expanding cast of characters and has gone down as one of the most successful advertising campaigns in the bank’s history.

Director Marc Craste and the team at AKA built a world—and kept on building! Now officially regarded as a classic, we present a montage cut of the campaign, plus a selection of full spots below (If we put them all up we might break the website).

Every character started with a drawing, and below you can see a few early designs.

By the way – for those who noticed, and simply HAVE to know where the reoccurring Train Spotter was each and EVREY time, your questions are finally answered in a special supercut: ‘TRAINSPOTTERSPOTTING’. You’re welcome.

All good things come to an end and when Lloyds parted company with TSB, we went on another journey with TSB.