A festive story about nurturing not just the planet but also the people who mean the most to us.

‘Julia & The Fir Tree’ is a brand film for ACCIONA, the Spanish multinational group specialising in sustainable infrastructure, renewable energy, water and urban solutions that address the major challenges in the transition to a low-carbon economy.

Creatively devised and led by McCann Madrid and directed by Studio AKA’s Kristian Andrews, the story follows a young Julia through her school career as her teacher introduces the class to ecology and sustainability. Over the years, Mr Green nurtures Julia’s fascination with nature until the day he retires, leaving Julia forlorn. On parting, however, Mr Green gives Julia a single pinecone. She may have lost her favourite teacher, but she now has the chance to put his teachings into practice by growing her very own pine tree.

The years pass and Julia matures alongside her tree. Eventually we see a grown Julia setting off on her bike on a cold winter afternoon. As she cycles past a care home, she spots a familiar face. Julia decides it is time to repay the kindness she received all those years ago from her favourite teacher and to give something back to her community. In the closing scene, Julia is reunited with Mr Green in front of a new addition to the care home’s garden: Julia’s mature and fully decorated Christmas tree.

Animation Produced By STUDIO AKA • Director KRISTIAN ANDREWS • Executive Producer NIKKI KEFFORD • Producer ADRIANA PIASEK-WANSKI • Editor NIC GILL • Production Coordinator SOPHIA AMATIELLO • Storyboard Artists  KRISTIAN ANDREWS • EAMONN O’NEILL • 2D Animation & Rigging EAMONN O’NEILL MARAH CURRAN MANSOUR MOAWAD • Artworkers KRISTIAN ANDREWS EAMONN O’NEILL • Background Designers OLGA STERN KRISTIAN ANDREWS • Compositing WILL EAGER MATTHEW ARMITAGE JAMES GAILLARD KRISTIAN ANDREWS

Client ACCIONA • Agency MCCANN SPAIN • Production Agency CRAFT • Client Contacts ISABEL GISTAU • AURORA FERNÁNDEZ • NICOLE BARRERA • PABLO GARCÍA • Executive Creative Director MIGUEL MADARIAGA • Creative Directors ÓSCAR MARTÍNEZ • DANIEL GARCÍA • Copywriters ALMA LÓPEZ • RAQUEL VERDUGO • Head of Art BLANCA ORIZ • Designers RUBÉN ORTEGA • SEUL LEE • Account Director JUANRA ÁLVAREZ • Account Supervisor CRISTINA TORINOS • Account Executive LUCÍA SÁNCHEZ • Post Production Team BERTA RODRÍGUEZ • MAR GRANDE • Sound Design JAVIER ABRIL • Music ANNI B SWEET – Shiny Days