Turn On, Tune In, Work Out!

Studio AKA has joined forces with Joe Wicks, the nation’s favourite fitness coach, to create and launch ACTIVATE — a workout series designed to energise kids and get them ACTIVE!

Inspired by Joe’s incredible energy and passion, Activate is designed to get kids moving, because we’re all happier when we move!

Watch Episode #01 The Astroburp Challenge On YouTube HERE LINK

Activate episodes are made up of short, 5-minute episodes, available on YouTube and designed to be fast, fun, and easy to follow, helping kids develop a lifelong love of movement.

The show brings energy, music, and character together to create a workout experience kids will actually want to do. Move to your favourite tunes or discover new and emerging artists, all while exercising with Joe and the Activators.

The undeniable star is an engaging and irrepressibly animated Joe, whose epic dynamism is matched by a new set of workout buddies; THE ACTIVATORS —who are always bursting with energy and good vibes!

Meet the ACTIVATORS!

The Road to Activate …

It’s been a long and rewarding journey to bring Activate to life, driven by our shared passion with BODYCOACH Joe Wicks’ mission to inspire as many children as possible to get moving.

The concept for an animated fitness show for children was born out of the incredible response to Joe’s “PE with Joe” on YouTube during the pandemic, to try to help children stay active; this livestream had a wide impact and was viewed by over a million users worldwide.

As time went on, and with overwhelming demand for school visits up and down the country, Joe began to wonder … could there be a way to translate his workouts into animation —  effectively allowing him to be in multiple places at once —and in a format that spoke even more directly to children than his beloved YouTube sessions?

Having already collaborated on some work out badges for our Pre School show HEY DUGGEE, Joe approached us with the idea of devising a show that could truly connect with children and inspire them to get active.

Inspired by Joe’s mission to get kids moving, Studio AKA CEO Sue Goffe immediately saw the opportunity to create something with lasting value. The studio put their heads together, and AKA directors Kristian Andrews and Marcus Armitage rose to the challenge of figuring out how to bring such a show to life. After a period of intensive development and design at the studio, and an all hands on deck effort by the team, Activate was born …

Activate is designed as the ultimate cross-platform campaign, getting kids moving through free content across social media, streaming platforms, broadcast, interactive experiences, and even a national schools tour. With its strong messaging around the importance of physical activity for mental wellbeing, and a bite-sized format that makes it accessible to as many children as possible, the response to the show has been overwhelming.

This momentum has brought new partners on board who recognise Activate as a vital part of improving children’s health. Universal Music, have opened the doors to an incredible soundtrack of tracks for the workouts; and we’ve secured support from both the NHS and Government, as part of a new partnership to reach schools, kids and families across the country.

Joe wicks and the team at Studio AKA hope the series will inspire a lifelong love of movement … and help make exercise a joyful, daily habit for children everywhere.

Spread the word and get kids moving!

TEAM ACTIVATE

Directors KRISTIAN ANDREWS • MARCUS ARMITAGE • Executive Producers SUE GOFFE • NIKKI WICKS • JOE WICKS • Development Producer ANGELA EDMONDS • Series Producer LINDSEY FRAINE • Production Coordinators LARA SALAM • SOPHIA AMATIELLO • Production Accountant JAMES HOWARTH • Project Lead ANNA KUBIK • Editor ANNA KUBIK • Editing Assistant SILVIA ZUBRINIC • AMBER KNIGHT • 2D Animation and Graphics KRISTIAN ANDREWS • MARCUS ARMITAGE • MATTHEW ARMITAGE • CG Animation GUILLAUME GLACHANT • VALENTIN PUIG • CG Lip Sync ADAM O’SULLIVAN AVERY • JEROME FERRA • CG Rigging ADAM O’SULLIVAN AVERY • JEROME FERRA • CG Modelling ADAM O’SULLIVAN AVERY • JEROME FERRA • JAMES GAILLARD • DANIEL GARNERONE • Hair Groom/Simulation JEROME FERRA • Unreal Artists JAMES GAILLARD • JEROME FERRA • ANNA KUBIK • DANIEL GARNERONE • LAWRENCE PANKHURST • RnD JEROME FERRA • JAMES GAILLARD • ANNA KUBIK • Colourist WILL EAGER • Head of CG LAWRENCE PANKHURST • Voice recording engineer NIC GILL • Sound Design & Mix ZELIG SOUND • Original Music TIN SOUNDS • Music Supervisor STEPH GRACE SUMMERS • Live Action Producer/Director LJ STACEY • Camera Assistant KIERAN LEAHY • IT BRANDON BAYLISS • JACK LEWIS • Pipeline Support PAOLO FAZIO • JACK LEWIS