What did you buy this year?
Studio AKA has collaborated with Stink Studios to craft two new films for Ocado Retail Ltd as a personalised Thank You message for their customers. By virtue of real-time rendering, the films are completely personalised to the customer and delivered via an ingenious and engaging microsite. By cleverly using the customers’ buying habits – and some real-time rendering magic to boot – the resulting films highlight Ocado’s corporate social responsibility as well as providing the customer with some fun personal insights.
Working closely with the creative agency, Studio AKA Director Kristian Andrews developed a spoof Good-News broadcast with an Ocado Driver as the News Anchor. This News Show format meant we could steer customers through Big Data in a breezy manner. Moreover, Studio AKA assembled a highly skilled team and together we had a blast bringing to life our Good-News Anchor using TVPaint and Adobe After Effects in conjunction with Stink Studios proprietary automation rendering tool, RITA.
