Channel 4 challenged us with an interesting & open brief which was to create some fresh ideas for their re-branding of E4.

We took this by the horns and produced 2×30 sec idents, each one using a very different & effective approach.

For ‘Chippy’ we created a deep-fried rehash of the classic Lambie-Nairn Channel 4 ident … but made of chips! Director Kristian Andrews designed and directed this tongue-in-cheek homage, using a combination of stop-motion and 3D digital techniques. Just as the programming on E4 offers a little of what you fancy, who can refuse a cheeky little chip!?

“E4 Stings always present a smorgasbord from the best animation talent; it’s great to be amongst such esteemed company with my deep-fried offerings’

— Kristian Andrews