E4 New Brand Idents — Chippy

Re-branding ident for E4. 

Play Ident

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Channel 4 challenged us with an interesting & open brief which was to create some fresh ideas for their re-branding of E4.

 

We took this by the horns and produced 2×30 sec idents, each one using a very different & effective approach.

For ‘Chippy’ we created a deep-fried rehash of the classic Lambie-Nairn Channel 4 ident … but made of chips! Director Kristian Andrews designed and directed this tongue-in-cheek homage, using a combination of stop-motion and 3D digital techniques. Just as the programming on E4 offers a little of what you fancy, who can refuse a cheeky little chip!?

Image for project E4
 
Image for project E4
 

Credits

 

Client

Channel 4

Direction

Kristian Andrews

 

Production Company

Studio AKA

 

Music & Sound Design

David Pape

“E4 Stings always present a smorgasbord from the best animation talent; it’s great to be amongst such esteemed company with my deep-fried offerings’

— Kristian Andrews

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