In a world full of limits, car manufacturer Hyundai wanted to improve awareness of their 5 Year Unlimited Mileage Warranty in a simple, direct and arresting way. Agency Innocean Worldwide UK, picked up on the challenge and developed an online animation campaign wherein the core simplicity of Hyundai's offer - the uniqueness of something that is truly unlimited - is conveyed through a series of colourful and fun vignettes. The work was envisaged with a deadpan craziness that was absolutely right for the team at AKA.
In developing the concept, AKA director Steve Small chose to create a pared back world into which the Hyundai proposal could be spot lit - alongside examples of both limited and unlimited situations and ideas. Deft use of simple, colourful visual performances - and a wickedly engaging sense of humour - drive the underlying message home throughout. Job done. Don't believe us? Check out the Mariachi players and the Singing Cat for starters.
BED / BIPLANE / CAT / DIVER / FROGS / GATOR / GORILLA / HORNS / OFFICE / SKYDIVER / SUMMER / WIFE / WORK
Agency: Innocean Worldwide UK Ltd.
Directed by: Steve Small
Produced by: Studio AKA