TSB
Campaign

 

 

Employing meticulously hand crafted 2D line animation, this campaign hones in on the subtle performances of its characters to bring their captivating narratives to life, all complemented by a lilting score from composer Anne Dudley, and narration from Kelly Macdonald.

Client: TSB
Agency: JOINT LONDON
Campaign Director:STEVE SMALL
Launch spot Dircetor: MARC CRASTE
Character designer: STEVE SMALL
Production Company: STUDIO AKA
Music: ANNE DUDLEY
Sound Design: FACTORY
 

'HENRIETTA & FRIENDS'


is all about how the more that you put into a partnership, the more you get back...Director & designer: STEVE SMALL

'PICK AND PROTECT'


is a demonstration of the need for flexible home insurance - as demonstrated by a small boy in a sweetshop. Director & designer: STEVE SMALL

'DOG'


...is all about how much more you get, the more you use it...Director & designer: STEVE SMALL

'BALLOONS'


...explains how TSB's Plus account just got plusser. Director & designer: STEVE SMALL

'MORTGAGES'


...tells the story of two tailors, addressing the importance of not picking any old Mortgage provider off the peg. Director & designer: STEVE SMALL

SURPRISES


...demonstrates how to avoid the teasing tactics often employed by TSB's competitors. Director & designer: STEVE SMALL

'PARTNERSHIP'


...is all about how TSB works together with their customers...Director & designer: STEVE SMALL

'FORTUNE TELLER'


.. realises that your mortgage should be as flexible as your future. Director & designer: STEVE SMALL

'LOCAL BANKING ON DEMAND'


...wherever you decide, whenever you decide. Director & designer: STEVE SMALL

'LOCAL BANKING FOR BRITAIN'


...is a seamless journey through a community centred around a local bank. Director: MARC CRASTE Character designer: STEVE SMALL

'THE STORY'


...The campaign for the newly independent TSB kicked off with a short film about the Reverend Henry Duncan and the history behind the building of the TSB bank. Director: MARC CRASTE Character designer: STEVE SMALL