STUDIO AKA : Lloyds TSB - The Campaign
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The
LLOYDS TSB Campaign


We designed & directed 48 of these immensely popular spots for - the bank formerly known as - Lloyds TSB* & Agency RKCR/Y&R over a period of 5 years.



Featuring an ever expanding cast of characters, the campaign has gone down as one of the most successful in the bank's history, and can now be officially regarded as a classic...

We present here a MONTAGE cut of the campaign, and for those who simply HAVE to know where the Train Spotter was each and EVREY time, your questions are finally answered in a special supercut: 'TRAINSPOTTERSPOTTING'.
*The question as to what happened following the LLOYDS TSB parting of the ways - can be answered by looking at our TSB - THE STORY film...
Client: Lloyds TSB
Agency RKCR/Y&R
Original music: ELIZA'S ARIA by ELENA KATS-CHERNIN
Director & Designer: Marc Craste
Produced by Studio aka

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Campaign Montage...

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Trainspotter Supercut ...

Watch the entire campaign ...

On the VIMEO ARCHIVE

 

Listen to ELIZAS ARIA by ELENA KATS-CHERNIN