Hyundai - Campaign

 
 

‘A World
Without Limits’



In a world full of limits, car manufacturer Hyundai wanted to improve awareness of their 5 Year Unlimited Mileage Warranty in a simple, direct and arresting way. Agency Innocean Worldwide UK, picked up on the challenge and developed an online animation campaign wherein the core simplicity of Hyundai's offer - the uniqueness of something that is truly unlimited - is conveyed through a series of colourful and fun vignettes. The work was envisaged with a deadpan craziness that was absolutely right for the team at AKA.

In developing the concept, AKA director Steve Small chose to create a pared back world into which the Hyundai proposal could be spot lit - alongside examples of both limited and unlimited situations and ideas. Deft use of simple, colourful visual performances - and a wickedly engaging sense of humour - drive the underlying message home throughout. Job done. Don't believe us? Check out the Mariachi players and the Singing Cat for starters.
 

“Arriba!”



Credits:
BED / BIPLANE / CAT / DIVER / FROGS / GATOR / GORILLA / HORNS / OFFICE / SKYDIVER / SUMMER / WIFE / WORK
Client: Hyundai
Online campaign
Agency: Innocean Worldwide UK Ltd.
Directed by: Steve Small
Produced by: Studio AKA
 
Play Campaign MONTAGE (01.50)
Play BED
Play BIPLANE
Play CAT
Play DIVER
Play FROGS
Play GATOR
Play GORILLA
Play HORNS
Play OFFICE
Play SKYDIVER
Play SUMMER
Play WIFE
Play WORK